CRM (Customer Relationship Management) is a strategy and technology that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers, drive sales growth, increase customer retention, and provide better customer service.

A typical CRM system includes the following features:

• Contact Management: Allows businesses to store and organize customer data, such as contact information, communication history, and demographics.

• Sales Management: Enables businesses to track sales leads, manage sales pipelines, and forecast sales.

• Marketing Automation: Allows businesses to plan, execute, and measure the effectiveness of marketing campaigns.

• Customer Service and Support: Provides tools for managing customer service inquiries, tracking customer issues and resolutions, and managing customer service staff.

• Analytics and Reporting: Generates reports and analytics on customer interactions, sales performance, and marketing effectiveness.

• Mobile and Social CRM: Allows businesses to access and manage customer data from mobile devices and social media platforms.

• Integration: CRM systems can be integrated with other business systems such as ERP, Accounting, and E-commerce platforms.

Overall, CRM is a powerful tool that enables businesses to better understand and serve their customers. It can help to improve customer satisfaction, increase sales and revenue, and build stronger customer relationships. It also allows businesses to gather data on customers' preferences, pain points and purchase history to use it in their marketing and sales strategies.